blogs & leaks

http://www.theappleblog.com

This blog is all about apple's products, rumors, anything apple. It is updated daily, or even several times a day, and it is the first blog when you search apple blogs on google. The first post is about the release of the new mac book mini, which is says is a leaked photo posted on the page. I have my doubts about the "leaked" information coming from apple. I think they purposely leak information to key people so that it gets hyped up before the actual release of information through an official press release. I found out about the release of the iPhone at Wal-mart through blogs from weeks before the actual announcement was made. This way, it seems like you have privileged information, and all the blogs speculate, therefore promoting apple all the while. It would be interesting to trace the leaks, and see if they are all planned, or if they truly are leaks and not a marketing tactic.